6 Common Mistakes New Affiliate Marketers Make

Affiliate marketing world is the business environment with lots of moving segments. It is not easy to realize that anything is going wrong until all the segments stop working. And once the whole system fails, one loses the chances of long term success in the industry.

However, it is noted that several mistakes can cause the budding affiliate marketers to give up. From picking up the wrong market to sticking to the program with inappropriate resources, there lies a list of faults that new marketers tend to make in the early stages of their marketing career. Some of the common mistakes included in that list are as follows:

  • Improper knowledge of affiliate budget: The budget plan for an affiliate marketing program is quite complicated. The plan includes set up fees, integration fees, program’s default CPA payout, monthly minimums, tracing platform’s fees and custom CPA payouts (if any). Take time to understand all these costs and then perform budgeting. Moreover, marketers often have to pre-fund their account so make sure to plan properly in order to turn your affiliate program into a positive-ROI venture.
  • Inappropriate searching: The main key to make money online is by searching and selling the products or services people want. Many markets do not research for the market demand of a particular product/service before plunging into it.
  • Relying on too many programs: Another big mistake made by a new marketer is that he tends to join any and every program that comes in his way. Although it is good to rely on multiple sources of income, there arrives a point when dealing with so many streams becomes unmanageable. So, it is recommended to choose the affiliate program wisely.
  • Promoting defaulted/poor quality products/services: This happens without conducting a prior research regarding the quality of product or service.
  • Not testing: It is almost impossible to guess whether the specific product or brand in the affiliate channel will work or not. So, it is advised to perform tests for different types of campaigns before finalizing an action.
  • Setting unclear terms: Make sure the affiliates know all the rules to abide by. It is required to set clear terms and conditions in order to maintain the program quality. Never allow your affiliates to cross the boundary that violates your terms/conditions. Moreover, if any service or product requires affiliate education, provide its appropriate sources in the product description.

Kenya Coriander

Herbs and spices are the common ingredients used to spice up foods throughout the world. Among them, coriander or Coriandrum Sativum L is one herb that imparts excellent taste to various food items. Not just because of its flavor inducing property, this herb is also loved due to its pleasant aroma and distinct appeal. Its special features also include pale pink or dazzling white flowers and pungent seeds.

Why Kenya coriander?

In Kenya, the herb thrives best in well-drained alluvial soils that are rich in organic matter. As far as weather is concerned, coriander requires mild warm to cool climatic conditions.

Kenya coriander possesses exceptional quality as it is grown in well-monitored conditions. A close watch is kept on the seeds till they reach the flowering stage. Once the planted seeds are converted into an excellent garnishing herb, the same can be used effectively for culinary purposes. These are the reasons our coriander is treasured and enjoyed in almost every household.

Types of Coriander Varieties exported by Kenya

Kenya is well-known to supply almost every variety of coriander including:

  • Leaf Cilantro – Herb with lacy green leaves and pungent smell. It should be noted that seed of the cilantro plant is coriander. Although both come from the same plant, flavors of coriander and cilantro are different.
  • Culantro – A biennial herb that is often mistaken for cilantro. Known as ‘spiny coriander’, this plant grows naturally in heavy soils. On the other hand, the herb requires well- irrigated shaded conditions under cultivation.
  • Vietnamese Coriander – Commonly eaten fresh in the form of salads, this perennial plant grows best in subtropical and tropical zones in warm & damp environment. Leaves of Vietnamese Coriander are narrow and darker with chestnut- colored spots on the top while the bottom is burgundy red.
  • Seed Coriander – A full-grown coriander plant that produces seeds. Seeds are processed and converted into powder form that is in turn used to spice up food items.


No matter which coriander variety you want to improve the flavor with, get it from Kenya Spices – one stop destination to buy coriander, that too at acceptable price.